Overview

The games and product marketing team are responsible for working with the network of global studios delivering around 15 games per month to the market. The team is responsible for roadmap delivery, certification with regulators, delivery of all games to all markets and the marketing of those games to our partners and the external marketplace. The team works on game delivery from 6 months before go live all through the games lifecycle readying the games for market by our Partnership & Sales Teams. Data and Analytics are at the heart of everything we do and is the key to driving our overall business performance.

The Head of Brand Partners will be responsible for the end-to-end management of the Branded Games Portfolio. Through maintaining and enhancing existing branded partnerships, whilst growing our portfolio through identifying and securing new brand opportunities. The Head of Brand Partners will play a key role in contributing towards growing EBITDA and revenue via improving the P&L performance of the branded games portfolio.

Responsibilities

• Work with all key stakeholders across the business to create a bold Branded Games strategy and roadmap
• Be responsible for the delivery of the Branded Games strategy and roadmap items through the network of games studios
• Work closely with the Chief Product Officer to develop, manage and drive agreed goals and KPIs for the Branded Games Portfolio
• Manage relationships for the current Branded Partners (15+ Partners)
• Develop a robust system for detecting and monitoring emerging potential brands and opportunities
• Ensure any new brands are assessed for risk and commercial feasibility, and include in proposals to key stakeholders to partner with new brands
• Manage and negotiate contracts and commercials of new and existing Branded Partners
• Work with Studios on game creation and delivery of Branded games
• Analyse, evaluate, adjust, and implement effective strategies to drive growth and success with each brand
• Manage profit and loss for the Branded Games Portfolio
• Work with budget owner and the Financial Planning & Analysis team to manage budget allotted to brand partners
• Generate and present regular performance reviews of each branded game and brand partners
• Research and evaluate competitor strategies for branded games

• Thorough understanding of the end-to-end process of branded games creation and delivery.
• Contract management, including being able to understand and negotiate productive terms and conditions, and ensuring compliance with the terms and conditions.
• Profile & loss management, through handling increases and decreases in revenue and costs, working towards maximising profits and minimising expenses.
• Good understanding of driving commercials, EBITDA and revenue.
• 8-10 years’ experience in the gaming industry.
• Previous experience of a management role within gaming.
• Experience in operating at a strategic level.